NextLand team receives Best Competitive Paper Award
The NextLand team is pleased to announce that the NextLand paper ‘Value Creation in Space Business and Commercialization of Earth Observation Services: The case of an EU H2020 project” received a Best Competitive Paper Award at the “5th Global Conference on Creating Value” held in Japan on September 2-4, 2022.
A revised version of this paper has now been submitted to a peer-reviewed journal. This paper includes the findings from the NextLand workshop which was held in March 2022 at Nova SBE to demonstrate a first version of the NextLand online store and evaluate the use via a specific application which collected information related with each customer experience and their perceptions in relation to UX/UI.
In the space business and satellite-based Earth Observation (EO) sectors, the creation of formal relationships between organizations is leading to numerous paradoxical tensions. These tensions should be properly addressed in the tenders and need to be properly managed by consortiums to ensure individual and collective value creation within these partnerships. The ability to accept and manage these tensions influences the desired performance partnership outcomes, namely when jointly developing commercial applications for companies, institutions, and governments across a wide range of fields (e.g., land, ocean, atmosphere, defense). This article addresses six major paradoxical tensions in the innovation and commercialization of jointly developed EO based-services. The way consortium partners and public policy makers address these tensions should be considered both in the pre- and post-grant agreement approval process. The VCW method and multi-criteria analysis might be used to discuss and evaluate how consortiums could find the optimal balance between 1) cooperation, competition, and coopetition perspectives; 2) financial, environmental, and social value creation; 3) tech-push and market-pull orientations; 4) global and local market solutions; 5) functionality driven and human centered design (UX/UI); 6) centralized and decentralized online approaches. We discuss these tensions within the case of the EC H2020 NextLand project and its Business and Innovation Ecosystem, while considering the input of its different stakeholders, such as NextLand’s commercial team, service providers, users, advisors, EC referees and external stakeholders.
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